Past Editorials

October 2004

The boys are well on their way

 guerilla marketing

"Unconventional marketing intended to get maximum results from minimal resources. Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact."

Round Three Fight's EP-CD album is now available!  Like a proud expecting father, I (too) anxiously awaited the final stage of the project: the release of the CD to the public.

The self-published CD is getting well received.  But we need to beef up the exposure and marketing.  The band is getting more playing gigs at local Bay Area circuits and the buzz is that the band will be doing a road tour in the coming months.

For a taste of their music, check out my Video Clips page to view some gigs at San Francisco's "Tongue and Groove Club" and from their incubation lair, Pacifica's B&G Club.

We are trying to get the band air time, esp. at SF's 105.3.  Then, a gig either in Jay Leno's Show or David Letterman's Show (whoever books them first)!

I may be biased since Mike happens to be my son.  However, these lads does have great team synergy, are awesomely talented, and full of youthful energy. So, let's continue supporting them and spread the word around OK?